Great ideas need great execution and this piece for UGA was no different. Starting at a molecular level then infinitely zooming out to the entire Earth was more challenging than it sounds. The camera move was especially tricky to keep to a steady pace with minimal lateral movement.A complex pipeline that blended hand-drawn 2D animation, 3D animation, lighting and compositing, the team pulled it all together to deliver a unique journey through UGA’s College of Agriculture and Environmental Sciences.